Web Presence

14Jul 11

Hiding keywords in HTML = bad practice

It is inadvisable to hide text on the HTML in the method previously used on aura.net. Google uses a clever algorithm and actually penalizes sites that try to trick it, placing keywords in hidden text is against search engine guidelines. A quick Google search for ‘hiding keywords in html’ will show many discussions regarding how Google ‘will get you’ and regards the practice as equivalent to ‘spamming’.

18May 10

Installing Google Analytics

Google AnalyticsGoogle Analytics is an enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Learn more about how to use it!