Project Details
Small business coffee shop start-up needed POS, online sales channels, branding, and marketing.
Specifics.
– Company Identity and Branding
– Square POS setup for retail and restaurant sales
– Weebly No-Code eCommerce web site
– Integrated marketing workflows
Case Study
The Problem
New business required branding, point-of-sale setup, online ordering.
As a soon to be public facing entity, the restaurant also needed branding, and marketing.
Limited start-up funding posed daunting for a creating professional image for the restaurant and it’s products.
The Solution
Leveraging the web builder packaged with the Square POS terminal, we were able to easily integrate online sales with brick-and-mortar sales.
Working with Sal Sidani to create a logo and style that fit the mission of the company, a successful brand identity was created.
Reviewing grant eligibility, we were able to pen successful applications for two small business marketing grants.
The Benefit
Using a no-code solution provided by the vendor, meant offsetting security, development costs, and reduced time to market by months.
By using an integrated vendor, the eco-system allowed easy integration with additional delivery services and social media marketing platforms.
Funds from the grant were used to work with online marketing team and photographer to create a 30-day opening campaign to announce the business, and make it look great.